A Journey Into Affiliate Marketing
My Trip Down The Rabbit Hole
How long have you been trying to get into affiliate marketing? Can’t find the answers you need? Spent a lot of money and got nowhere?
If your like me I had been chasing the Rabbit for months, almost a year before I started piecing it together. I was frustrated and confused about what to do. I knew there’s good money in affiliate marketing. I own a website development company that’s an SEO/Digital Marketing/Social Media Marketing Agency called Cat60 Designs.
I know all about marketing. So why is it so hard to understand affiliate marketing?
Let’s dive in!
What is Affiliate Marketing?
Affiliate marketing is nothing more than selling someone’s products in return for a commission. You don’t have to buy products, stock products or even ship products. All that is the responsibility of the person who is willing to pay the commission for the sale.
What does an Affiliate Marketer have to do to get commissions?
By the definition an Affiliate Marketer has to find ways to get people to buy products, via a specific hyperlink, that identifies the marketer as the one who sold the product. You’ve seen these links, perhaps you don’t know what they are.
As an example, Walmart sells a widget. Walmart pays affiliate commission. So when you sign up as an affiliate with Walmart you get your affiliate code. For example the code is 12345. The affiliate is trying to sell the widget and gets his/her specific link to the product.
Walmart’s link to this product may look like this:
The Affiliate’s link may look like this:
These are only examples and a widget is a ficticiouse item.
How do Affiliate Marketers get people to go to these offers?
There are many techniques affiliate markers use. Landing Pages, Squeeze Pages, Blogging, Videos, Sales Funnels, Social Media Marketing, Contests, Paid traffic. You name it someone has tried to use it to sell something.
The one thing that has stayed constant is successful marketers build an email list. An email list is the one thing that marketers rely on to sell to people. These would be people that sign up for something and wind up on a list the marketer uses to tap into a base of potential customers.
How do you build an email list?
This is the part that drives people crazy. You spend hours upon hours attempting to get people to sign up so you can sell to them. You can go online to YouTube and people will tell you how to get people to sign up for your email list. Most of the techniques are bogus or just don’t work anymore. Here are some suggestions.
Pinterest is a profitable way to get traffic. You can create pins with offers built into them. You can also setup a blog and send people to your blog. If it gets popular you will get people siging up for your newsletter. There are a bunch of references on how to grow traffic on pinterest.
Everyone knows about advertising on Facebook. You can run ads, join grops and post in groups to go to your offers or landing pages. You can ask friends and family. Again use your imagination. You can probably find a lot of information on Facebook as well.
Contests are a great way to get traffic. You offer something for around $100 like an iPad in return for email name and social shares.
4. Solo Ads:
Solo ads work. They may not be the best converting leads, however they do sign up and over time you can keep offering and offering until they leave or buy
5. Google Ads
You can use Google Ads to send people to squeeze pages.
I can probabaly come up with 100 ways. There are just a few I use or have used recetly.
How do you build a squeeze page?
This is a big deal. You have to be able to make people want to sign up on a squeeze page. How much info should you have on a squeeze page? Should you offer something as a bribe to get them to sign up?
These are just a few of the many questions that can be asked.
You can use LeadPages, ClickFunnels and other builders to make squeeze pages. It takes time to learn and the monthly fees can stack up without you making a dime.
The best and least expensive way to get a squeeze page is WordPress. Here are the steps you have to know to build a squeeze page in WordPress.
- Buy A Domain $10
- Get Hosting $1.50 a month
- Setup WordPress $0
- Setp Your Theme $0
- Learn To Build A WordPress Website $300
So the total cost is somewhere around $350. That’s far less then monthly plans would wind up being over a 12 month period than services like LeadPages and ClickFunnels.